The bank's mission is to emerge as the Bank of choice by delivering an innovative and transformative customer experience that promotes financial inclusion and well-being. In 2021, the Bank reimagined its Medium-Term Plan, orienting its focus around three primary pillars: Winning Propositions, Operational Efficiency, and Innovating for the Future. Each strategic pillar is supported by specific strategic thrusts that guide the Bank’s execution.
To ensure seamless strategy execution, the bank focuses on the following strategic enablers.
Key Enablers
- Drive loyalty with Mass.
By focusing on growth in market share, increasing ‘share of wallet’, and providing the best-in-class customer experience. - Boost branch productivity and cost efficiency.
By continuous investment in our workforce and disciplined implementation of cost optimization measures. - Enhance Credit Risk Management
Driven by a prudent risk management framework coupled with an enhanced focus on loan origination - Enhancing our digital capabilities
By focusing on delivering an innovative technological and digital customer-centric proposition. - Deepen Penetration in Wholesale, Win in SME & Agri
By strengthening strategic relationships and partnerships while unlocking growth potential.
